Custom WordPress Development
WordPress sites built to perform and easy to edit.
Custom block themes, GeneratePress builds, and purpose-built WordPress sites that load fast, rank well, and give you full control over your content. Everything a business website should be, without the bloat.
The problem
Most WordPress sites are built wrong
WordPress powers over 40% of the web. That’s the good news. The bad news is that most of those sites are built the same way: a premium theme from ThemeForest, Elementor or Divi stacked on top, and a dozen plugins to fill in the gaps.
It works at first. Then the problems start.
Your site takes 5+ seconds to load because the theme ships 300KB of CSS you don’t use. Google’s Core Web Vitals are in the red. Your designer quit and now nobody knows how to change the layout without breaking something. Every plugin update is a coin flip between “nothing happened” and “the site is down.”
If your site takes more than 3 seconds to load, you’re losing roughly 40% of your visitors before they even see what you do. That’s not a design problem. That’s a revenue problem.
And the frustrating part: you paid good money for this. The theme cost $60. The page builder license runs $99 a year. The developer charged thousands to configure it all. But what you got is a site that’s slow, fragile, and looks like every other business in your industry.
The fix isn’t necessarily building everything from scratch. It’s choosing the right foundation and building it properly. That might mean a custom block theme, a lightweight framework like GeneratePress, or a purpose-built starter like Ollie. What it doesn’t mean is Elementor on top of a bloated ThemeForest theme with 30 plugins holding it all together.
Ready for a site that actually performs?
Book a callWordPress Services
WordPress development services built around your business
We use modern tools and workflows to build and maintain WordPress sites that are stable, performant, and easy to manage.
Need something specific? Get a quote.
01
Custom Block Theme Development
We build WordPress themes using the approach that fits the project while following modern best practices. This means a fast site and extensible site that is built to last without hacks or corner-cutting. Whether it’s GeneratePress or a custom block theme, your site will be fast, accessible, and easy to edit.
02
Custom Block Development
WordPress’s block editor is powerful when it’s built out properly. We develop custom blocks that give you real editorial control: structured content, consistent layouts, and an editing experience that makes sense for your team. No shortcodes. No locked-in page builder widgets.
03
Plugin Development & Customization
When an off-the-shelf plugin doesn’t do what you need, we build it. Custom plugins for specific workflows, integrations, and functionality that your business requires. We also extend and customize existing plugins when that’s the smarter path.
04
WordPress Migrations
Moving from Wix, Squarespace, Shopify, or an outdated WordPress setup? We handle full migrations: content, SEO equity, redirects, and design. You get a better site without losing what you’ve already built in search rankings and traffic.
05
API & Third-Party Integrations
Your website doesn’t exist in a vacuum. We integrate WordPress with CRMs, payment processors, booking systems, marketing platforms, and internal tools through the WordPress REST API and custom integrations. Your site talks to your other systems so your team doesn’t have to be the middleman.
06
WordPress Maintenance
We’ll keep your WordPress site in top shape, including updates, security checks, and performance optimizations. We provide a number of premium plugins to clients on our maintenance plans for no-extra cost to further save you money.
Our Process
How we’ll work together
We understand the problem before we start building. Here’s how that works.
Book a Call1
Discovery
We start by understanding your business, your goals, and what’s not working today. No assumptions. No jumping to solutions.
2
Strategy & Design
Before any code gets written, you see a clear plan: what we’re building, why, and what it costs. Then wireframes and design concepts you approve first.
3
Build
Designs become a working site in a real browser. You see progress as we go, not just static mockups.
4
Testing
We test forms, user flows, and edge cases before your customers see it.
5
Launch
When everything checks out, we launch your new site and ensure everything is working as it should.
6
Ongoing Support
We don’t disappear after launch. Updates, improvements, and support when you need it.
Testimonials
Don’t take our word for it
“Ian was a pleasure to work with. He’s highly technical, reliable, and has a great ability to take complex ideas and turn them into clean, working solutions. He consistently delivered quality work and communicated clearly throughout our projects.”
“Rendar has consistently provided us with exceptional service and support for our website and web design needs. Their expertise and creativity have contributed greatly to the success of all our businesses. We truly couldn’t do it without them.”
“Rendar Digital has been very helpful for our business. They have developed custom apps to streamline and make processes more efficient. We continue to rely on their expertise every time we have a need for their services”
fAQs
WordPress development FAQs
Most WordPress projects take 6 to 10 weeks from kickoff to launch. Simpler sites can be faster. Complex builds with custom plugins, integrations, or large content migrations may take longer. We’ll give you a realistic timeline during discovery, not an optimistic one that slips later.
Projects typically start at $3,000 for a straightforward business site and go up from there based on complexity. A site with custom plugin development, third-party integrations, or eCommerce functionality will be on the higher end. We scope every project individually and provide a detailed proposal before any work begins.
Yes. We handle full platform migrations including content transfer, URL mapping, 301 redirects, and SEO preservation. The goal is to upgrade your site without losing the search rankings and traffic you’ve already built.
No. We use the native WordPress block editor (Gutenberg) with custom blocks, paired with lightweight foundations like GeneratePress, GenerateBlocks, or custom block themes. Page builders can add significant performance overhead and create long-term maintenance problems. Our approach gives you a faster, more secure site with a better editing experience.
Absolutely, that’s the whole point! We build the editing experience around your team’s needs using custom Gutenberg blocks and structured content. You’ll be able to update pages, add content, and manage your site without touching code or calling us for every change.
Yes. Most of our clients opt for a monthly maintenance plan that covers security updates, plugin updates, backups, uptime monitoring, and ongoing improvements. WordPress sites need regular attention and we make sure yours gets the love and care it needs.
It depends on what you’re working with. Sometimes we can optimize an existing site through performance improvements, code cleanup, and targeted fixes. Other times, the foundation is the problem and a rebuild is the better investment. We’ll tell you honestly which path makes sense.
Get in touch
Let’s build something that works
Book a 15-minute discovery call with Ian to talk through your WordPress project. No pitch, no pressure. Just an honest conversation about what your site needs and whether we’re the right fit.
Book a callDon’t want to book a call? Send a message to Ian using the form or via email.
ian@rendar.digital
LOCATION
Jacksonville, FL
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